S4C set to lose rights to Wales football matches as UEFA sells rights to Viaplay

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Kieffer Moore celebrates his goal against Belgium. Photo David Davies. PA pictures

S4C is set to lose the ability to show Wales matches after UEFA sold the rights to Viaplay.

The Football Association of Wales announced this morning that UEFA and Viaplay have entered into a four-year partnership in the UK for Viaplay to broadcast at least 40 live-only matches featuring Wales. They also sold the rights to Scotland and Northern Ireland.

When announcing this new four-year partnership from 2024, Viaplay pledged to make Cymru matches available with Welsh commentary.

FAW chief executive Noel Mooney took to Twitter to say talks were continuing.

“UEFA sells the centralized rights for the 55 national associations in Europe,” he said. “We are in talks with them regarding the Welsh language, promoting the domestic game internationally, Cymru free games. national teams, etc. We will update as soon as possible.

From 2024, Cymru’s European qualifiers for UEFA Euro 2028 and FIFA World Cup 2026 will be exclusively available on Viaplay, as well as UEFA Nations League 2024/25 and 2026/27, in addition to matches international challenges.

The agreement comes as part of UEFA’s centralized national association media sales process, under which UEFA assumes full responsibility for the marketing and sale of broadcast rights for member associations. said the FAW.

This process ensures a guaranteed amount received by the FAW for Cymru matches.

Viaplay is a streaming service that will launch in the UK in the second half of 2022 with a broad offering that combines live sports with premium original content and more, the statement said. Further details on Viaplay’s UK content, pricing and launch date will be announced in due course.


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